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The author’s approach in Business Defined was interesting and thought-provoking. This book could easily be used as a textbook in a business class, read by a person currently in business or by someone who is thinking about going into business. I have been in business for close to twenty years, and after reading this, I realized that I have several areas that I need to revisit in my approach to business.

Each chapter in the book begins and ends with a definition of a concept that is thoroughly examined in the chapter. These concepts include: business, communication, compensation, ethics, forecasting and quality of life.... The author not only breaks down each concept but also looks at it from different perspectives. He clearly understands what it takes to run a company at an optimal level.

Overall, I found Business Defined to be very well-written, informative and easy-to-read. I highly recommend this book to anyone in the business community, students, or people who are thinking about going into business. Lemoine presents a concise look at important terms, [and] gives detailed information about how an actual business works and how a successful business can be accomplished.
                                                            - Reader Views


The author makes it perfectly clear from the start that his intent is not to simply write another book that promises riches and success to readers. In fact, I believe it would be better defined as a resource for helping one avoid failure in business. It is an educational tool, addressing the issue of why business leaders contradict one another when defining simple business terms... With a philosophical approach, he clarifies the meaning of business concepts by expanding the definition of certain terms that we find in the dictionary. I was intrigued by the thoughtful and in-depth explanations that cleared up many of my personal misconceptions.

In
Business Defined, each chapter or business definition is thoroughly explored and written in an interesting way that is easily understood. With widespread understanding of these definitions or core business concepts, there is a better opportunity for businesspeople to achieve success and profitability... I hope individuals purchase this book and avail themselves of an insightful reading experience that will help them understand how a business should be run if it is to be profitable. I now understand that success isn’t only earned, it is also learned as proven by this talented business manager and author.

Business Defined: The Philosophy of Business is invaluable and should be in every home, library, and school. I recommend it as a “must read” for those who want a true understanding of business concepts.
                                                            - IP Book Reviewers


Click here to purchase Business Defined!




WOW WOW WOW WOW WOW. The virtual chapter on your site was awesome. I learned more in that 10 minutes then I have in many of the professional development books and seminars I have attended and delivered for that matter. Jim, you are genius.


My son Gage watched the virtual chapter with me and apparently he really paid attention! We watched a movie called "In Good Company" with Topher Grace, it is filmed mainly in a business setting, it's a comedy. Anyway, in one scene the manager was planning to take the client to a baseball game but his boss said no, take him to the luxury lounge (or something like that). The manager said they weren't luxury lounge kinda people to which his boss replied, EVERYBODY likes the luxury lounge. Gage immediately said, "Mom, it's just like the virtual chapter said...You have to know what motivates the individual. We don't all like cookies." I was impressed that he got the concept! Thanks, you taught him something!

Click here to watch Motivation, a virtual chapter of Business Defined!




"I figured that there are lots of [people] who take your advice but don't necessarily tell you the effect it has had.... I appreciate your enthusiasm and your direct approach that gave me a boost of excitement towards my future in business and marketing."

"James was outstanding. He did a wonderful job and everyone loved his talks and the time they got to spend with him outside the workshop settings."

"I must say you are an amazing leadership coach."

"Jim Lemoine presented at our 2003 conference and students are still talking about his presentation."

"This class was very well worth it. The selling solutions and ideas were presented in a manner that was easy to understand, and easy to be excited about. Thanks for all the great ideas!"

"I’m in huge need of new ideas. I found them in this training! Thanks!"

"Exceeded my expectations.”

“The only thing that would make this training more effective would be more of it.”

"It was inspiring!"

"The feedback we received both verbal and written was very positive. We can't thank you enough for coming."

"Your speech was wonderful for the students and you are a great role model."



For more information on getting Jim to motivate and educate at your event, check our Speeches & Seminars page.



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© Copyright Harbinger Publishing, 2003-2008. Business Defined is © Copyright Harbinger Publishing and James Lemoine, 2008. All rights reserved. Artwork by Chris Giarrusso, a fantastic artist and a heck of a nice guy. Reproduction in any form of the content of this website is prohibited without the express written permission of the publisher.